Some of you might be wondering what SEO means. SEO is a shorter word for search engine optimisation. What is search engine optimisation, well it is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. SEO services practitioners in Singapore target unpaid traffic rather than direct traffic or paid traffic.
As we all know, last year, many small businesses and local businesses were impacted due to the Covid-19 pandemic. This leads the business to closures and small companies scrambling to get online so that customers continue to buy products and services in a safe and socially distanced manner.
Things are looking up this year due to the Covid-19 vaccine and much of the world is getting back to normal after the pandemic, small businesses are having to work harder to catch up and recover from the crisis after a difficult year. With businesses reopening and things beginning to slowly get back to normal and making sure that it is easier than ever, finding your local business online is one of the most important and crucial aspects of recovery. If you do not have a strong local search engine optimisation in Singapore, you will easily end up missing out to your competitors that do.
Why does your business Need Search Engine Optimisation in Singapore?
As you can see, more and more customers are making location based searches today. Let’s bring our imagination into this, let’s just say that you own a business selling auto parts. A customer in your area needs a new part for their car, and they search for ‘auto car parts near me’ on Google. When your competitors use or have a local SEO strategy and you don’t. This means that your competitors are going to come up on the top few local search engines spots in the Google search while your business will be further down on the page. This will probably go unnoticed by the customers that you are trying to attract because yours is all the way down. Instead of clicking on your page, the customer will go to the competitor’s website instead.
Well the stats for local SEO are difficult to ignore, with around 80% of location-based searches resulting in an offline purchase, and a massive 97% users searching for information on local companies online. Less than 90% of people who are looking for a local business typically visit or call the company on the same day, and also searches for “nearby” or “near me” or “close by” are on the rise.It has been increasing by 900% in the recent years. So what can you do to make local SEO work for you in 2021 and help your local business to recover from the effects of the COVID crisis? Here are 4 tips on SEO in the Covid-19 endemic.
1. Voice Search Optimisation
As we all know, we have seen that there is an increase in voice search for the past few years. With smart devices such as Amazon Echo and Google home or for apple users it would be Siri. These smart devices are now being used by more people than ever before. This increases the need to optimize content for voice search in the enterprise, this year and beyond.
It is especially important when it comes to improving your local SEO ranking since there will be more voice searches compared to text searches in the near future. When users use voice search and ask questions to their device, they tend to use different languages or have a different accent compared to when typing it. Users will be more likely to ask the questions that are grammatically correct compared to text search which is often typed out in such a way that unnecessary words and phrases are eliminated to make it a quick process.
Additional, long-tail keywords will become more important. Voice search users tend to make the intent of their search much more clearer, to ensure that you add as much information as possible into your website’s content. IT IS A MUST.
2. Hire a Good SEO Agency
Most business owners will try to do SEO on their own which is not a good idea at all. If you are not well informed about SEO, it is best to outsource the work to a SEO company (or a qualified SEO Consultants) who lives and breathes it. This is especially true right now if you want to up your local SEO efforts in order to help your business recover after a difficult year of dealing with Covid-19 crisis.
Throughout this year, you need to ensure that your business website gets as much traffic as possible, and increasing brand awareness will help your business recover from the effects of the pandemic. When reopening and rebuilding your company after the Covid-19 crisis, you have many other business aspects to consider, so please consider working with any media company or SEO company to get customized solutions to improve your local SEO and increase your presence on Google Natural ranking on the SERPs. A media company or SEO company provides customized strategies for your local business website and develops a unique action plan to help your business achieve its overall goals.
3. Post Some Local Content
A business blog on your local business website is the ideal way to connect with your customers and improve your local SEO results. The blog itself provides more site pages for indexing to Google and other search engines and provides more information for visitors to view and stop on the site to keep the site active. This will help your SEO results as a whole. It’s an ideal option for boosting local SEO results to publish local content on your business blog. Local Events Local news articles related to your industry, or posts focused on education in the region where your business is located, are all very useful information for search engines as well as users who can travel to that region. When the algorithm determines which local businesses will get the top list.
4. Use Google My Business
An important step in ensuring that your local business has the best chance of securing a top position in Google local search is to make sure that your Google My Business listing has been created and verified.
You will need to go to Google My Business and create a list with all the relevant information about your business and your website affiliation. Once the ad is complete, you will receive a letter from Google by mail containing a code that you will then need to enter into your account to finalize and verify the ad. This will dramatically increase your chances of appearing at the top of the list when users search for “nearby” related search terms in your area. Keeping your ad active and up to date can also improve your rankings, so take the time to upload photos and leave positive comments on Google Reviews. Go through your ad to make sure all the information is accurate and matches your website.
That is all the information you need on SEO. If none of these tips work, you could contact any company who have search engine optimisation services. They might be able to help you with your SEO. Another important tip is to always re-look at your on-page SEO and off-page SEO to ensure they are consistent, up-to-date, and effective to meet your business and SEO goals and objectives!